On July 12, 2026, LIESA Gadgets, a global professional brand specialized in cleaning home appliances, organized an all-staff outdoor camping team-building activity at the urban ecological leisure park. Centered on the theme of "Unite as One, Forge Ahead Together", this annual team culture event was held after years of the brand’s deep cultivation in cross-border cleaning appliance industry. This outdoor camping activity was purely a leisure team event without any display of the brand’s cleaning products. It allowed all employees to step away from high-pressure daily work including R&D, foreign trade sales, production and quality inspection, relax in nature, strengthen team cohesion, and build solid team strength for the brand’s continuous expansion in the global cleaning appliance market.
The camping venue was located on a quiet tree-lined urban lawn, divided into three activity zones: daytime picnic area, self-service barbecue area and night movie lounge area. Brand display boards printed with exclusive "LIESA Gadgets" logos were placed across the whole venue to strengthen employees’ sense of brand identity. The event featured abundant group leisure activities. During daytime, employees were divided into groups for picnics and self-service barbecues, with camping tables, portable grills, tea sets, snacks and ingredients provided for free use. Staff gathered around tables to share work experience, exchange insights on overseas customer communication, new product development and quality control, break communication barriers between departments, and connect employees from R&D, sales, operation and after-sales teams.
After sunset, the team set up an outdoor projection screen decorated with warm fairy lights to create an immersive night movie space. Employees sat together for tea and casual conversations, releasing work pressure accumulated from cross-border cleaning appliance business. As a brand focusing on the R&D and export of household and commercial cleaning small appliances, LIESA Gadgets has long targeted overseas markets covering Europe, the Middle East and Southeast Asia. Its daily work involves communicating with buyers worldwide and iterating core products such as vacuum cleaners and window cleaning robots, which brings long-term heavy workload including product testing, cross-border order follow-up and overseas after-sales support. Therefore, the brand arranges regular outdoor team-building activities every year, putting employee well-being at the core of corporate culture construction.
A representative of LIESA Gadgets stated on site that the cleaning appliance industry is a highly competitive cross-border track, and a stable, united and efficient team serves as the core foundation for the brand to explore overseas markets. Apart from competitive salary packages and professional skill training, the brand regularly holds offline activities such as camping and short trips to create a communication space separated from work. This camping event carried no tasks related to product promotion or new product testing; its sole purpose was leisure, relaxation and team integration. It helped staff relieve work burnout and improve cross-departmental coordination, enabling them to devote themselves to R&D and export business of cleaning appliances with more positive energy.
According to the brand operation department, LIESA Gadgets supplies a full range of cleaning small home appliances including cordless vacuum cleaners, automatic window cleaning robots and multi-functional floor washers. With reliable quality and products certified for multiple countries, its goods are exported to Poland, South Korea, Middle Eastern countries all year round, serving thousands of B-end agents and supermarket purchasers globally. Against the backdrop of rising overseas market demand and heavier team workload, this camping activity is a vital initiative for the brand to ease employees’ pressure and consolidate corporate culture.
The outdoor camping team building came to a successful end, and all employees stated that they had fully relaxed and deepened mutual communication with colleagues during the leisure event. Moving forward, LIESA Gadgets will keep launching diversified regular corporate culture activities to build a warmer team. The brand will unite all staff to continuously polish premium cleaning appliances, steadily expand its global market footprint, and deliver comprehensive supply chain services of cleaning appliances to customers all over the world.
